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Saturday, May 20 • 3:55pm - 4:15pm
Lightning Talk: Putting Women in Their Place with AR

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Putting women in their place with AR”

 

How can we use Creativity and Technology to confront people and make them empathize with (and take action on) the realities of gender inequality? 

 

Y&R New York’s The Whole Story Project is a project that allows for the placement of virtual statues of notable women in history.  The aim is to create parity in public representation and share the accomplishments of women. 

 

The project’s mobile app and online platform, designed along with Current Studios, makes it possible for people to see, share and add new virtual statues alongside existing public statues. Using augmented reality and GPS location technology, users locate and view statues using markers on a map and can also find details of their contributions.

 

The Whole Story Project will work with creators and developers worldwide to build and place statues of women in their own cities. The Whole Story Project is also championing efforts to create physical statues of real women in communities around the world such as the Monumental Women campaign of the Elizabeth Cady Stanton and Susan B. Anthony Statue Fund in New York City.



Experts
avatar for Gretchen Menter

Gretchen Menter

Associate Creative Director, Young & Rubicam NY
Gretchen Menter is an ACD at Y&R. In the course of her career, she's created campaigns for Sweet 'n' Low, Milano Cookies, Applebees, Staples, Speck, Bank of America, Merrill Edge, Ball Park, General Mills and others.  She's originally from Upstate New York where she was raised by... Read More →
avatar for Molly Runge

Molly Runge

Associate Creative Director / Art Director, Young & Rubicam NY
Molly Runge is an Associate Creative Director / Art Director at Y&R NY. She started her creative career on the west coast at GS&P as a creative coordinator and has since worked at Mad Dogs & Englishmen, Walrus, TBWA Chiat Day, McCann on various clients including HP, Avis, Holiday Inn, Bank of America, Merrill Edge, Pepperidge Farm, Grand Marnier, The Economist and Howard Stern. | | She grew up in South Jersey, is a diehard Philadelphia sports fan, an equally diehard GOT fan, mother of two little boys and a mini cupcake... Read More →

Partners
avatar for Y&R

Y&R

Y&R is one of the leading and most iconic global marketing communications companies. We operate as a Global Boutique, connecting deep insights from local business needs and consumers with strategies and objectives that travel across borders. Y&R Inspire Change is the agency’s global social impact practice geared towards both nonprofit organizations and brands incorporating social purpose strategies. United by a global infrastructure and common tools and technology, all our clients have access to people and resources from everywhere in our... Read More →



Saturday May 20, 2017 3:55pm - 4:15pm
CTW Conference Hub at the NYIT Auditorium on Broadway 1871 Broadway, New York, NY 10023