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Saturday, May 20 • 10:30am - 11:00am
Creative Technology for Client Brand-building

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Daniel Odham, SVP of Production at Pearl Media breaks down the anatomy of an brand experience.

Brand experiences are the brass ring of the marketing realm, resulting in shiny program recap videos with millions of views and engagements. That’s the dream anyways for nearly every marketer, aspiring to one day craft their own experience and stamp their name on it. However, the hardship becomes apparent almost immediately. Despite having a brilliant idea, fleshing out the pieces, parts and process is a realm of unfamiliarity that freezes great ideas dead in their tracks.

So what cogs are required to breathe life into a great brand experience idea? This is Daniel’s realm. How much does a brand experience cost? What is the process to completion? Is there a huge pool of talent required? Who is responsible for what? Using two case studies from JetBlue and AT&T, Daniel dives into a complete analysis of a brand experience’s anatomy.

Through these explorations, the roadmap to building a successful brand experience is clearly defined.


Experts
avatar for Daniel Odham

Daniel Odham

SVP, Production, Pearl Media
As SVP, Production at Pearl, Daniel is an experiential specialist, constantly looking to integrate unique technologies that enhance brand engagements. | | Odham is an imaginative, solution-oriented experiential, mobile, gaming and social media specialist with over 8 years of ex... Read More →



Saturday May 20, 2017 10:30am - 11:00am
CTW Conference Hub at the NYIT Auditorium on Broadway 1871 Broadway, New York, NY 10023

Attendees (4)