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Saturday, May 20 • 2:20pm - 3:10pm
Functionality as Brand Expression

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As our expectation of access to and control of the content we see trends towards total, brands are continually in search of new ways to engage us with their messaging - often creating modes of audience interruption that are even less welcome than traditional advertising.

In this talk, I will share from my experience both creating sophisticated functional software systems as well as creating brand campaigns and other forms of brand expression - and offer a way to think about digital functionality as a holistic and inherent aspect of how brands show up in the world and target their customers. 

Experts
avatar for Neil Redding

Neil Redding

Director of Emerging Technology, ThoughtWorks
Neil is a seasoned creative technologist, experience director, strategic visionary and digital champion with over two decades of work across industries, regions and cultures. | | Propelled by insatiable curiosity, Neil has developed software for leading technology firms, dri... Read More →



Saturday May 20, 2017 2:20pm - 3:10pm
CTW Conference Hub at the NYIT Auditorium on Broadway 1871 Broadway, New York, NY 10023

Attendees (5)