Saturday, May 20 • 2:20pm - 3:10pm
Functionality as Brand Expression

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As our expectation of access to and control of the content we see trends towards total, brands are continually in search of new ways to engage us with their messaging - often creating modes of audience interruption that are even less welcome than traditional advertising.

In this talk, I will share from my experience both creating sophisticated functional software systems as well as creating brand campaigns and other forms of brand expression - and offer a way to think about digital functionality as a holistic and inherent aspect of how brands show up in the world and target their customers. 

avatar for Neil Redding

Neil Redding

Director of Emerging Technology, ThoughtWorks
Neil is a seasoned creative technologist, experience director, strategic visionary and digital champion with over two decades of work across industries, regions and cultures. Propelled by insatiable curiosity, Neil has developed software for leading technology firms, driven the... Read More →

Saturday May 20, 2017 2:20pm - 3:10pm
CTW Conference Hub at the NYIT Auditorium on Broadway 1871 Broadway, New York, NY 10023

Attendees (5)